A Wall Street Journal bestseller
The most powerful marketing force in the world isn’t social media, email blasts, search ads, or even those 15 second commercials before a YouTube video. It’s fandom.
And the good news? Fandom isn’t just for celebrities anymore! It can be rocket fuel for any business or nonprofit that chooses to focus on inspiring and nurturing true fans.
Fanocracy means turning fans into customers and customers into fans. Fanocracy means an organization that puts the needs and wishes of fans ahead of every other priority. Applying the strategies in Fanocracy will make your company more likely to dominate your category and win business. And beyond the financial benefits, a Fanocracy spreads more joy and inspiration to the world at large. Does that sound like something you want to be a part of?
Read The First Chapter