A Wall Street Journal bestseller
The most powerful marketing force in the world isn’t social media, email blasts, search ads, or even those 15 second commercials before a YouTube video. It’s fandom.
And the good news? Fandom isn’t just for celebrities anymore! It can be rocket fuel for any business or nonprofit that chooses to focus on inspiring and nurturing true fans.
Fanocracy means turning fans into customers and customers into fans. Fanocracy means an organization that puts the needs and wishes of fans ahead of every other priority. Applying the strategies in Fanocracy will make your company more likely to dominate your category and win business. And beyond the financial benefits, a Fanocracy spreads more joy and inspiration to the world at large. Does that sound like something you want to be a part of?
David Meerman Scott and his daughter Reiko are very different – one is a Baby Boomer business strategist and marketing speaker, the other a Millennial medical student. But they share the same passion and respect for the power of fandom.
Both noticed that the kind of enthusiasm they once reserved for pleasures like the Grateful Dead (David) and Harry Potter (Reiko) now extends to all sorts of companies and organizations. They’ve teamed up to explore the big question: Why do some brands, even in supposedly boring categories like car insurance and enterprise software, attract not just customers, or even loyal customers, but passionate fans?
