Fanocracy readers: Download our free guide Nine Steps to Building a Fanocracy in Your Business here.
"The father-daughter authors share their formula for making a business' customers its greatest cheerleaders. The relationship they propose is reciprocal: when a business loves its customers and shows them respect, it promotes loyalty, creating a 'fandom,' which inspires connections with fellow fans... The intergenerational perspectives presented [in Fanocracy] demonstrate a unique approach to business development."
"The world is not changed by people who sort of care. Or companies who sort of care. The world is changed by those who passionately, relentlessly care because your customers will too, and your brand becomes impossible to resist. Fanocracy shows how to change customers into fans, so your brand can change the world."
—Sally Hogshead, New York Times bestselling author and CEO of Fascinate®
"Our customers are no ordinary customers; they are die-hard fans who bleed for us. They love calling themselves Spartans - they bear Spartan tattoos and share their experiences with family and friends, bringing hundreds of thousands of new Spartans to the brand each year. Fanocracy will teach you how to do the same for your business."
—Joe De Sena, founder & CEO of Spartan
"In our three decades advising tens of thousands of CEOs and executives, I've learned that most spend too much time internally. A focus on the customer is THE essential component for scaling up to build an industry-dominating organization. In Fanocracy, David and Reiko offer surprising insights into how to put the needs of people ahead of all else, so that your customers become passionate fans of all you do."
—Verne Harnish, founder of Entrepreneurs’ Organization and author of Scaling Up
"The single most important force in my business is the relationship that I have with my fans. Yes, singing ability, songs, and industry support help tremendously, but the direct fan to artist friendship is the most coveted tool in the equation. Fanocracy truly emphasizes the importance and how-to’s that are necessary to maximize that all important friendship. I just read it, it’s FANTASTIC."
—Ronnie Dunn, of Brooks & Dunn
"David and Reiko make the idea of fan culture real, accessible, and actionable for all business—big, small, nonprofit, for-profit, b2b... and yes, even yours! Most of all, they shine a light on the joy of growing a business when you're surrounded by customers who positively LOVE what you do."
—Ann Handley, author of Everybody Writes and Content Rules
David Meerman Scott, Wall Street Journal best-selling author of 10 previous books, including The New Rules of Marketing & PR, has made a career out of questioning "traditional" marketing approaches. However, one thing he has never wavered on is the value of the customer. And he's doubling down on this in his latest book, for which he teamed up with his daughter, Reiko Scott, who earned her neuroscience degree from Columbia University and is now a medical student at Boston University School of Medicine.
—Michelle Manafy, Inc. Magazine
(from his foreword of Fanocracy)