Fanocracy in Action

Fandom at HubSpot’s INBOUND Conference

More than 11,000 fans gathered in Boston for the annual HubSpot INBOUND conference in early September with another 100,000 participating virtually. I...

Thoughtful Extras That Turn Customers Into Fans

Sometimes, the best way to build fans is to deliver your product with thoughtful packaging and a few bonus items. This past weekend, I received a...

When Rock Stars Dream Of Becoming Dentists

After their electrifying Rock Cellos performance of A-ha’s Take on Me at America’s Got Talent: All Stars “best of the best” competition which aired...

Max Mayhem: Warner Bros. Discovery's Rebrand Fail

Have you been following the introduction of Max, the rebrand of HBO Max? It’s crazy! Parent company Warner Bros. Discovery took a decades old brand,...

Here’s How NOT To Build Fans

Doing what everybody else does won’t build fans. Being like the other guy but faster, cheaper, shinier won’t build fans.

How RoamRig Built A Successful Business With Facebook Groups

A great way for organizations of all kinds to engage with interested people is to join and participate in a Facebook group. Facebook groups are a...

Chris Blackwell Achieves Success on Multiple Fronts by Doing What He Loves

As we prepare to enter 2023, let’s look at Chris Blackwell, a man who has spent a lifetime following his passions. It’s not just that he’s been super...

Free Speech

Now that Elon Musk owns Twitter, there is a great deal of discussion about “free speech” on both social media and mainstream media. The First...

Every Customer Touchpoint Is A Way To Build Fans (Or Not)

Marketing is much more than generating attention. Every single interaction an organization has with an existing or potential customer is important....

Port Chester Fire Department: Passionate About the Grateful Dead and the Community

The volunteer members of the Harry Howard Hook & Ladder Company in Port Chester, NY are fans of the Grateful Dead, and they share their fandom in...

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"The most wonderful aspect of David and Reiko's book is how wide-ranging the examples are; nobody can claim fanocracy does not apply to their line of work. When Andy and I started OPEN cycle, our goal was working hard to stay small. That meant we only had time to do what was critical: Product development, taking care of customers, and not much else. Despite foregoing all other 'essential' activities, OPEN is way more successful than we ever thought possible. By talking to our customers so much, we unwittingly created a fanocracy and let me tell you, not only is it the most successful way I’ve ever set up a company, it’s also the most fun.”

Gerard Vroomen
co-founder of OPEN cycle and Cervélo Cycles