Fanocracy in Action

Is PayPal the New Wells Fargo?

Trust and honesty are hallmarks of building fans of a company, product, or idea. When a company breaks its customers’ trust, it takes a very long...

Kamala Harris Is a Bob Marley Fan!

Over the past year, I’ve had an opportunity to visit over 20 presidential candidate town hall events in New Hampshire and I’ve asked each candidate a...

In the Studio to Record our Audiobook of Fanocracy

My co-author (and daughter) Reiko and I were in the studio recently to record the audiobook of our new book Fanocracy: Turning Fans into Customers...

How to Turn Lukewarm Customers into Raving Fans: Me on the Tony Robbins Podcast

I am super excited that I am a guest on this week’s Tony Robbins Podcast! The episode is titled Cracking the Code on Company Culture: How to Turn...

American Utopia on Broadway: Fandom at Its Finest

If you’ve paid attention to the news, it seems like there’s nothing good happening, nothing to celebrate — just darkness and polarization. David...

What is U.S. Presidential Candidate Cory Booker a Passionate Fan of?

Cory Booker is a U.S. senator from New Jersey and Democratic candidate for president. He is one of more than 20 presidential candidates I've had an...

What Makes Someone a Fan?

Recently, the New York Times published an interview titled, "What Makes Someone a Fan?" The article argues that sports fandom extends past ticket...

2020 Presidential Candidate Fandom

On August 15, I attended a Donald Trump MAGA rally in Manchester, New Hampshire. I witnessed massive Trump fandom in action and I wrote about the...

How Surfing Influenced Presidential Candidate Tulsi Gabbard: Fanocracy Stories

Tulsi Gabbard, a member of the U.S. Congress from Hawaii and candidate for President, is also an avid surfer. It says so right on her @TulsiGabbard...

A Gift from Nantucket UPS Store Builds Fanocracy

Yesterday I needed to find a notary. On Nantucket Island. During the busiest month of the year at this popular summer vacation destination. Ugh. I...

Pre-order your copy of Fanocracy today!

Release on January 7, 2020 from Portfolio / Penguin Random House.

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"The most wonderful aspect of David and Reiko's book is how wide-ranging the examples are; nobody can claim fanocracy does not apply to their line of work. When Andy and I started OPEN cycle, our goal was working hard to stay small. That meant we only had time to do what was critical: Product development, taking care of customers, and not much else. Despite foregoing all other 'essential' activities, OPEN is way more successful than we ever thought possible. By talking to our customers so much, we unwittingly created a fanocracy and let me tell you, not only is it the most successful way I’ve ever set up a company, it’s also the most fun.”

Gerard Vroomen
co-founder of OPEN cycle and Cervélo Cycles