Fanocracy in Action

Fanocracy eBook Priced at Just 99 Cents through August

The new second edition of my Wall Street Journal bestseller Fanocracy was published on July 14. Thank you to everybody who already purchased the...

The Blue Beret: How Daniel Creates Fandom Through Personal Branding

I recently delivered the closing keynote at the SEAT conference. At one of the networking events, I was drawn to the guy with the blue beret. I...

New 2nd Edition of Fanocracy Publishes Today: Your Human Connection in a Polarized, Noisy World

Today, the new second edition of Fanocracy is available in paperback, ebook, and audiobook formats! My co-author (and daughter) Reiko and I are...

What AI Can't Upskill For You, And What To Do About It

I’m speaking at HubSpot’s UNBOUND 2026 event in September. In my talk titled “The Fandom Playbook” I’ll be sharing ideas for how to create genuine...

Bunnies and Bees

Three years ago, we stopped mowing our back yard. In the Spring of that first year we just tossed a few native wildflower seeds here and there. Last...

Live Music Trends Defining Global Fandom in 2026

Regular readers know that I am a huge live music fan. As of this writing, my geeky spreadsheet says I have seen 1,082 live shows since I was 15 years...

How Filmmaking and Fronting a Rock Band Make Scott Pryor a Better Lawyer

Most lawyers keep a tight lid on their personal passions, convinced that doing so makes them appear more professional. Not Scott Pryor. Not only is...

Algorithms Ate Serendipity: Bring Back Surprise to Spark True Fandom

I remember when getting lost was a feature, not a bug. When I traveled in my car or when I walked a new city somewhere in the world, I relied on...

Nasa’s Artemis II Lunar Mission: A PR Triumph for the USA

At a time when many people both around the world and here at home question what America stands for, comes the Artemis II Lunar Mission. The stunning...

Your Fans Are Waiting

When marketers and entrepreneurs ask me for advice, I tell them it’s no longer enough to generate attention or close the next sale. If you want...

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"The most wonderful aspect of David and Reiko's book is how wide-ranging the examples are; nobody can claim fanocracy does not apply to their line of work. When Andy and I started OPEN cycle, our goal was working hard to stay small. That meant we only had time to do what was critical: Product development, taking care of customers, and not much else. Despite foregoing all other 'essential' activities, OPEN is way more successful than we ever thought possible. By talking to our customers so much, we unwittingly created a fanocracy and let me tell you, not only is it the most successful way I’ve ever set up a company, it’s also the most fun.”

Gerard Vroomen
co-founder of OPEN cycle and Cervélo Cycles