Fanocracy in Action

Branding Gone Amok™

This is the subject line of a recent email I received: Your CitiBusiness® / AAdvantage® Platinum Select® World Elite™ Mastercard® account has been...

Bruce Springsteen and Ticketmaster Anger Fans with AI Dynamic Pricing Fiasco

Last week, tickets for the first dates of Bruce Springsteen’s 2023 tour went on sale via Ticketmaster. Features built into the ticketing platform...

Happiness and the Secret to Lifetime Satisfaction

I’ve been obsessively thinking about happiness over the past few months. How is it that in a time of much abundance, so many people are unhappy? Why...

Leaving a Corporate Job to Become Independent

Twenty years ago this month, I packed up the personal belongings from my desk into a box and left the corporate world. It was both scary and...

How Silver Oak Cellars Created Passionate Fans Over Fifty Years

In 1972, Silver Oak Cellars was founded in the emerging Napa Valley wine district of California to craft age-worthy 100 percent cabernet sauvignon at...

Post Pandemic, People Are Eager For Experiences

During the pandemic, fun experiences like an evening out or a visit to someplace new were either risky or impossible. Corporate events including...

Excellent Customer Communications from Cubby Oil & Energy

Last week, we received a letter from our home heating oil supplier, Cubby Oil & Energy. The letter was heartfelt, honest, and provided valuable...

How To Create a Memorable and Findable Product or Company Name

Naming is difficult! Finding that perfect company or rock band name; something to call your product or service; or a wonderful book title can take...

Your Passion Is Infectious

People are naturally attracted to those who are passionate about the things they love, and this passion builds fandom. Yet too few people share their...

Two Super Simple Actions You Can Do Right Now to Create Fans of Your Business

It’s increasingly clear based on my years of studying fandom that people are attracted to that which is personal to them. An athletic activity,...

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"The most wonderful aspect of David and Reiko's book is how wide-ranging the examples are; nobody can claim fanocracy does not apply to their line of work. When Andy and I started OPEN cycle, our goal was working hard to stay small. That meant we only had time to do what was critical: Product development, taking care of customers, and not much else. Despite foregoing all other 'essential' activities, OPEN is way more successful than we ever thought possible. By talking to our customers so much, we unwittingly created a fanocracy and let me tell you, not only is it the most successful way I’ve ever set up a company, it’s also the most fun.”

Gerard Vroomen
co-founder of OPEN cycle and Cervélo Cycles