Fanocracy in Action

Nasa’s Artemis II Lunar Mission: A PR Triumph for the USA

At a time when many people both around the world and here at home question what America stands for, comes the Artemis II Lunar Mission. The stunning...

Your Fans Are Waiting

When marketers and entrepreneurs ask me for advice, I tell them it’s no longer enough to generate attention or close the next sale. If you want...

Grokipedia as a Backdoor to Getting Found in LLM AI Search

As Search Engine Marketing is disrupted because so many people are going to the Large Language Model AI chatbots like ChatGPT instead of search...

The New Competitive Advantage

The new competitive advantage isn’t found in the next social platform or the latest life hack. Hiring the viral influencer of the moment to send an...

What K-pop Teaches About Fandom

If you’ve paid attention to global music trends over the past decade, you’ve seen a wave of Korean pop on the charts, playlists, and social media...

AI Book Trailer for Marketing Lessons from the Grateful Dead

Today is the publication date for the paperback edition of Marketing Lessons from the Grateful Dead! Books are now shipping from retailers like...

Pulling Back the Curtain to Show What Happens Behind-the-Scenes

There’s something fascinating about stepping behind the velvet rope and seeing what most people never do. Behind the scenes experiences and images...

The Fandom Playbook: My New Book and Companion AI Chatbot

Over the past several months, I’ve been working on a secret book project— The Fandom Playbook: Building Your Human Connection in a World of Digital...

From Transaction to Fandom

Most people inside companies think their job is to facilitate transactions with customers and to do so at as low cost as possible. However, there is...

Once You Put Your Product or Service into the World, it Belongs to your Fans

Some companies are so focused on telling customers how to enjoy their products and services and art, they miss the fan-made culture that has...

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"The most wonderful aspect of David and Reiko's book is how wide-ranging the examples are; nobody can claim fanocracy does not apply to their line of work. When Andy and I started OPEN cycle, our goal was working hard to stay small. That meant we only had time to do what was critical: Product development, taking care of customers, and not much else. Despite foregoing all other 'essential' activities, OPEN is way more successful than we ever thought possible. By talking to our customers so much, we unwittingly created a fanocracy and let me tell you, not only is it the most successful way I’ve ever set up a company, it’s also the most fun.”

Gerard Vroomen
co-founder of OPEN cycle and Cervélo Cycles