Fanocracy in Action

#ThanksForDelivering: How Businesses Can Support Essential Workers

“Ugh, not another COVID-19 post.” Over the past month or so, we've been saturated with blog posts, email updates, website banners on how businesses...

Zoom Virtual Backgrounds Are Terrible For Your Brand

Northern Lights? A beach with waves and the wind in a palm tree? Your logo? On a Zoom call? If you want to be taken seriously on Zoom, use a real...

Three Strategies to Build Fans Using Video

Video is a fabulous way to build fans of your business. That’s especially true given the current pandemic when we can’t meet people in person. I’d...

The Neuroscience of Fandom, Both in Person and Online

Fandom isn't just for celebrities anymore. It can be rocket fuel for any business or nonprofit that chooses to focus on inspiring and nurturing true...

How Entrepreneurs Can Grow Fans in Uncertain Times

We humans are hardwired to want to be part of a tribe. We’re social animals who feel safe and comfortable when we are together with like-minded...

Let's Talk About Inventing Your Future

Unusual times bring unique opportunities. For the first time, I’m offering the ability for you to connect live with me to discuss your marketing...

Virtual Conferences and Events in our New Covid-19 Reality!

What a difference a few weeks makes! In the first two months of 2020, I interacted with thousands of people at ten different in-person events on...

My Thoughts on COVID-19 and Your Business

While sheltering in place at my home near Boston, I wanted to share a few thoughts about the COVID-19 situation. Bottom line: We’re all in this...

Building Customer Communities: The Value of Fandom-Based Marketing

Let me know if this sounds familiar. You spend months planning your business strategy — finding your target market, projecting earnings, conducting...

Grain Surfboards: Building Fans by Inviting Customers into Their Inner Sanctum

Businesses that can gain the trust of their customers are poised to have incredible success.. Through my five years of research on fandom, I believe...

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"The most wonderful aspect of David and Reiko's book is how wide-ranging the examples are; nobody can claim fanocracy does not apply to their line of work. When Andy and I started OPEN cycle, our goal was working hard to stay small. That meant we only had time to do what was critical: Product development, taking care of customers, and not much else. Despite foregoing all other 'essential' activities, OPEN is way more successful than we ever thought possible. By talking to our customers so much, we unwittingly created a fanocracy and let me tell you, not only is it the most successful way I’ve ever set up a company, it’s also the most fun.”

Gerard Vroomen
co-founder of OPEN cycle and Cervélo Cycles