Fanocracy in Action

Free Speech

Now that Elon Musk owns Twitter, there is a great deal of discussion about “free speech” on both social media and mainstream media. The First...

Every Customer Touchpoint Is A Way To Build Fans (Or Not)

Marketing is much more than generating attention. Every single interaction an organization has with an existing or potential customer is important....

Port Chester Fire Department: Passionate About the Grateful Dead and the Community

The volunteer members of the Harry Howard Hook & Ladder Company in Port Chester, NY are fans of the Grateful Dead, and they share their fandom in...

How to Poop in the Woods and Tons of Other Awesome REI Marketing Content

Expert advice from REI Coop helps to educate and inform buyers. The company has many hundreds of educational articles and videos about all things...

Baseball That Puts Fans First! Banana Ball from The Savannah Bananas

The Savannah Bananas baseball team absolutely puts fans first. So much so that my friend, the Banana’s owner Jesse Cole, just announced that his team...

A Focus On Product Alone Results In A Race To The Bottom

When organizations set out to provide a product or service, they typically make the crucial mistake of believing that they are only there to provide...

Branding Gone Amok™

This is the subject line of a recent email I received: Your CitiBusiness® / AAdvantage® Platinum Select® World Elite™ Mastercard® account has been...

Bruce Springsteen and Ticketmaster Anger Fans with AI Dynamic Pricing Fiasco

Last week, tickets for the first dates of Bruce Springsteen’s 2023 tour went on sale via Ticketmaster. Features built into the ticketing platform...

Happiness and the Secret to Lifetime Satisfaction

I’ve been obsessively thinking about happiness over the past few months. How is it that in a time of much abundance, so many people are unhappy? Why...

Leaving a Corporate Job to Become Independent

Twenty years ago this month, I packed up the personal belongings from my desk into a box and left the corporate world. It was both scary and...

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"The most wonderful aspect of David and Reiko's book is how wide-ranging the examples are; nobody can claim fanocracy does not apply to their line of work. When Andy and I started OPEN cycle, our goal was working hard to stay small. That meant we only had time to do what was critical: Product development, taking care of customers, and not much else. Despite foregoing all other 'essential' activities, OPEN is way more successful than we ever thought possible. By talking to our customers so much, we unwittingly created a fanocracy and let me tell you, not only is it the most successful way I’ve ever set up a company, it’s also the most fun.”

Gerard Vroomen
co-founder of OPEN cycle and Cervélo Cycles