Most people inside companies think their job is to facilitate transactions with customers and to do so at as low cost as possible. However, there is...
Some companies are so focused on telling customers how to enjoy their products and services and art, they miss the fan-made culture that has...
If you are an independent professional services provider, I suggest you consider rewriting your website in the first person. Doctors, lawyers,...
It’s peak summer season in the Northern Hemisphere and people here in New England are giddy with the excitement. The short summer season means...
Last week in Rome, I met Stefano Paciotti and his family at their fabulous gourmet food shop in Rome, located close to Vatican City. I was eager to...
When we’re near people we trust, when we are with our tribe, a personal connection develops. This is a survival technique developed over thousands of...
When everything is all AI and digital and bot, a genuine human connection is a great way to build fans.
Like millions of others, I have a “collector gene” (my wife Yukari would call it a disease). I get excited about checking things off lists and,...
Trader Joes, a chain of grocery stores offering unique and interesting products often under its own brand, has legions of passionate fans. Many...
A year ago, I discovered the thriving Lindy Hop dance community in the Boston area where I live and I dove into the deep end, taking group and...
