Fanocracy in Action

People Pay To See Others Believe In Themselves

I love this quote from Kim Gordon, founding member of the band Sonic Youth: “People pay to see others believe in themselves”. Gordon, as one of the...

Virtual K-pop Girl Group MAVE Releases First EP “What’s My Name” Today

Korean pop music is a global phenomenon with bands racking up billions of YouTube views and creating massive fandoms. Into the mix comes MAVE, a...

How AI and Robotics Helps Employees Build Fans at British Airways

I was fascinated by a little robot working away at the British Airways lounge in Boston. What a great example of how Artificial Intelligence and...

The End of Mass

Apparently, the Baseball World Series begins tomorrow. I had to go to the Web to learn which teams are playing this year – it’s the Diamondbacks vs....

Fandom at HubSpot’s INBOUND Conference

More than 11,000 fans gathered in Boston for the annual HubSpot INBOUND conference in early September with another 100,000 participating virtually. I...

Thoughtful Extras That Turn Customers Into Fans

Sometimes, the best way to build fans is to deliver your product with thoughtful packaging and a few bonus items. This past weekend, I received a...

When Rock Stars Dream Of Becoming Dentists

After their electrifying Rock Cellos performance of A-ha’s Take on Me at America’s Got Talent: All Stars “best of the best” competition which aired...

Max Mayhem: Warner Bros. Discovery's Rebrand Fail

Have you been following the introduction of Max, the rebrand of HBO Max? It’s crazy! Parent company Warner Bros. Discovery took a decades old brand,...

Here’s How NOT To Build Fans

Doing what everybody else does won’t build fans. Being like the other guy but faster, cheaper, shinier won’t build fans.

How RoamRig Built A Successful Business With Facebook Groups

A great way for organizations of all kinds to engage with interested people is to join and participate in a Facebook group. Facebook groups are a...

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"The most wonderful aspect of David and Reiko's book is how wide-ranging the examples are; nobody can claim fanocracy does not apply to their line of work. When Andy and I started OPEN cycle, our goal was working hard to stay small. That meant we only had time to do what was critical: Product development, taking care of customers, and not much else. Despite foregoing all other 'essential' activities, OPEN is way more successful than we ever thought possible. By talking to our customers so much, we unwittingly created a fanocracy and let me tell you, not only is it the most successful way I’ve ever set up a company, it’s also the most fun.”

Gerard Vroomen
co-founder of OPEN cycle and Cervélo Cycles