Fanocracy in Action

Kamala Harris Told Me She’s a Music Fan and Is Especially Fond of Bob Marley

At a town hall event four years ago, I had an opportunity to ask US presidential candidate Kamala Harris the question, "What are you a fan of?" The...

My Epic Adventure. How About Yours?

For the first time since graduating from university, I took a month off. For my sabbatical during the month of September, I thru-hiked (and climbed)...

Companies Have An Obligation To Help Customers By Deploying AI & ML Within User Interfaces

Collecting a ton of personal information from customers means application designers have an obligation to use Artificial Intelligence and Machine...

Dead & Company at Sphere Las Vegas

Seeing my favorite band at the most technologically advanced music venue in the world was an exhilarating, fascinating, exciting, and just a little...

Fans First Banana Ball Delights at Sold Out Fenway Park Game

When Jesse Cole was a baseball-loving kid growing up near Boston, he dreamed of playing at Fenway Park. On Saturday, his Savannah Bananas, the team...

Apple Apologizes for CRUSH Video Misstep

Last week, just a few hours after its release, I wrote about Apple’s soul crushing, creator destroying video CRUSH, an ad released to launch the new...

Apple’s Soul Crushing, Creator Destroying Metaphor for what AI is Doing to Society

In a massive fail, Apple used a truly heartbreaking video to launch its new iPad Pro yesterday. I’m not the only one who is disappointed in a company...

GOODBIDS Reimagines Charity Auctions

Charity auctions are a way for people to support a cause that speaks to them, gain status, and have some fun too. My friend Seth Godin and a team of...

When The Experience Is Way Better Than The Hype

Yes, all the hype about a total eclipse of the sun is accurate. It’s been a bit more than 24 hours and I’m still processing my experience, but here...

Manuela Nicolosi’s Infectious Passion Is Breaking Barriers While Benefiting Bosch

As I wrote in my book Fanocracy and I say in every talk I deliver, passion is infectious. Your passion for whatever you love serves to draw people to...

Order your copy of Fanocracy today!

Hardcover, e-book, and audiobook versions available.

Learn More

"The most wonderful aspect of David and Reiko's book is how wide-ranging the examples are; nobody can claim fanocracy does not apply to their line of work. When Andy and I started OPEN cycle, our goal was working hard to stay small. That meant we only had time to do what was critical: Product development, taking care of customers, and not much else. Despite foregoing all other 'essential' activities, OPEN is way more successful than we ever thought possible. By talking to our customers so much, we unwittingly created a fanocracy and let me tell you, not only is it the most successful way I’ve ever set up a company, it’s also the most fun.”

Gerard Vroomen
co-founder of OPEN cycle and Cervélo Cycles