During the pandemic, fun experiences like an evening out or a visit to someplace new were either risky or impossible. Corporate events including...
Last week, we received a letter from our home heating oil supplier, Cubby Oil & Energy. The letter was heartfelt, honest, and provided valuable...
Naming is difficult! Finding that perfect company or rock band name; something to call your product or service; or a wonderful book title can take...
People are naturally attracted to those who are passionate about the things they love, and this passion builds fandom. Yet too few people share their...
It’s increasingly clear based on my years of studying fandom that people are attracted to that which is personal to them. An athletic activity,...
When you can buy most anything you want online, the retailers who serve us seem interchangeable. But they don’t have to be. Recently I placed my...
There are fans. There are super fans. And then there are the most ardent and extreme fans who live their life looking for opportunities to engage...
Applying creativity helps builds a unique and sustainable business, one whose products and services people will be eager to buy. Being creative is...
I’m fascinated by the fine line between what I call a Fanocracy and a cult. A Fanocracy is when people are attracted to a tribe of like-minded...
Hardcover, e-book, and audiobook versions available.
Gerard Vroomen
co-founder of OPEN cycle and Cervélo Cycles