Fanocracy in Action

American Utopia on Broadway: Fandom at Its Finest

If you’ve paid attention to the news, it seems like there’s nothing good happening, nothing to celebrate — just darkness and polarization. David...

What is U.S. Presidential Candidate Cory Booker a Passionate Fan of?

Cory Booker is a U.S. senator from New Jersey and Democratic candidate for president. He is one of more than 20 presidential candidates I've had an...

What Makes Someone a Fan?

Recently, the New York Times published an interview titled, "What Makes Someone a Fan?" The article argues that sports fandom extends past ticket...

2020 Presidential Candidate Fandom

On August 15, I attended a Donald Trump MAGA rally in Manchester, New Hampshire. I witnessed massive Trump fandom in action and I wrote about the...

How Surfing Influenced Presidential Candidate Tulsi Gabbard: Fanocracy Stories

Tulsi Gabbard, a member of the U.S. Congress from Hawaii and candidate for President, is also an avid surfer. It says so right on her @TulsiGabbard...

A Gift from Nantucket UPS Store Builds Fanocracy

Yesterday I needed to find a notary. On Nantucket Island. During the busiest month of the year at this popular summer vacation destination. Ugh. I...

Trump the Marketer: Non-Political Observations on Last Night’s NH MAGA Rally

Last night I was one of 11,500 people packed into an arena in Manchester, New Hampshire witnessing the Donald Trump show. And what a show it was!...

How to Bring True Diversity to Your Marketing by Eliminating Tokenism

I sat down with my daughter Reiko for a short video discussion about diversity in marketing. Reiko is a half-Japanese Millennial and my co-author of...

What is Beto O'Rourke a Passionate Fan of?

Today and tomorrow are the second round of Democratic Presidential debates in the 2020 cycle. Over the past few months, I've traveled to candidate...

NASA Administrator Jim Bridenstine Discusses Space Fandom With Me!

NASA is a rare government agency with a massive fan base! After a recent presentation at NASA headquarters in Washington, DC, I had the honor of...

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Release on January 7, 2020 from Portfolio / Penguin Random House.

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"The most wonderful aspect of David and Reiko's book is how wide-ranging the examples are; nobody can claim fanocracy does not apply to their line of work. When Andy and I started OPEN cycle, our goal was working hard to stay small. That meant we only had time to do what was critical: Product development, taking care of customers, and not much else. Despite foregoing all other 'essential' activities, OPEN is way more successful than we ever thought possible. By talking to our customers so much, we unwittingly created a fanocracy and let me tell you, not only is it the most successful way I’ve ever set up a company, it’s also the most fun.”

Gerard Vroomen
co-founder of OPEN cycle and Cervélo Cycles