With the explosion of virtual events in the past few months, many people have asked me about how much it costs to produce a virtual event. I’m more...
Over the past several months, in-person conferences have completely stopped all over the world. Just like sports, music, and theater, the pandemic...
“Ugh, not another COVID-19 post.” Over the past month or so, we've been saturated with blog posts, email updates, website banners on how businesses...
Northern Lights? A beach with waves and the wind in a palm tree? Your logo? On a Zoom call? If you want to be taken seriously on Zoom, use a real...
Video is a fabulous way to build fans of your business. That’s especially true given the current pandemic when we can’t meet people in person. I’d...
Fandom isn't just for celebrities anymore. It can be rocket fuel for any business or nonprofit that chooses to focus on inspiring and nurturing true...
We humans are hardwired to want to be part of a tribe. We’re social animals who feel safe and comfortable when we are together with like-minded...
Unusual times bring unique opportunities. For the first time, I’m offering the ability for you to connect live with me to discuss your marketing...
What a difference a few weeks makes! In the first two months of 2020, I interacted with thousands of people at ten different in-person events on...
While sheltering in place at my home near Boston, I wanted to share a few thoughts about the COVID-19 situation. Bottom line: We’re all in this...
