Fanocracy in Action

Grain Surfboards: Building Fans by Inviting Customers into Their Inner Sanctum

Businesses that can gain the trust of their customers are poised to have incredible success.. Through my five years of research on fandom, I believe...

Influencer Marketing VS. Brand Advocacy: Comparing Fandom Strategies

Stop me if you’ve heard this before: You browse online for a new product, visit a website, check out what's available, and then exit out of the...

The Power of Fanocracy Free Video Training Course with HubSpot Academy

Reiko and I worked with the HubSpot Academy team to create a training course based on our new Wall Street Journal bestselling book Fanocracy: Turning...

How to Embrace the Creativity of Your Fans: Three Proven Strategies

I love the Grateful Dead. My daughter loves Harry Potter. So, what does a baby boomer’s love for the Grateful Dead and a millennial’s love for Harry...

Sarah Beth Yoga: Influencer Marketing From a Celebrity Perspective

Let me ask you a question. Who would you trust more? A business praising its own products? Or a person that you’re familiar with praising its...

Building Fandom Through Video: Lessons From Sarah Beth Yoga

Fandom is something that athletes, musicians, and performers have been tapping into for years to succeed. The excitement and passion that fans bring...

Building Fandom For Your Business: 4 Game-Changing Benefits

How are you ensuring that your marketing builds brand awareness and positive ROI? Is it with analytics? Automation? The latest marketing software? If...

The U.S. Presidential Candidates: What Are They Fans Of?

Presidential candidates have their talking points memorized at this point. Whether its on TV, in advertisement copy, or through fundraising emails,...

6 Lessons You Can Learn From Gymshark's Fandom

In order to stand out from competitors, your company needs to become a Fanocracy — an organization that inspires extreme passion for a product,...

How Hagerty Insurance Builds Fandom: Focusing on People, Not Products

“Insurance sucks,” says McKeel Hagerty, CEO of Hagerty Insurance Agency, a specialty provider of classic car insurance. “Nobody wants to buy...

Order your copy of Fanocracy today!

Hardcover, e-book, and audiobook versions available.

Learn More

"The most wonderful aspect of David and Reiko's book is how wide-ranging the examples are; nobody can claim fanocracy does not apply to their line of work. When Andy and I started OPEN cycle, our goal was working hard to stay small. That meant we only had time to do what was critical: Product development, taking care of customers, and not much else. Despite foregoing all other 'essential' activities, OPEN is way more successful than we ever thought possible. By talking to our customers so much, we unwittingly created a fanocracy and let me tell you, not only is it the most successful way I’ve ever set up a company, it’s also the most fun.”

Gerard Vroomen
co-founder of OPEN cycle and Cervélo Cycles