Fanocracy in Action

The Fandom Playbook is out today!

Several years of research, a year of writing, six months of production, and today my newest book, The Fandom Playbook, is here! Since my Wall Street...

Canadians: “We've Been Neighbors for a Long Time”

In 2024, I hiked the entire Long Trail in Vermont, 263 miles from the Canada border to Massachusetts over 26 days. I hiked southbound from Canada, so...

Heading to HubSpot Unbound? Please Consider Attending My Talk!

I’m super excited for the New HubSpot Unbound event, to be held in Boston on September 16-18. If you will be there, I hope you will consider...

Trail Magic

Trail magic is the wonderful serendipity of an act of generosity given by strangers to long-distance backpackers. Trail magic can include a hot meal,...

Fanocracy eBook Priced at Just 99 Cents through August

The new second edition of my Wall Street Journal bestseller Fanocracy was published on July 14. Thank you to everybody who already purchased the...

The Blue Beret: How Daniel Creates Fandom Through Personal Branding

I recently delivered the closing keynote at the SEAT conference. At one of the networking events, I was drawn to the guy with the blue beret. I...

New 2nd Edition of Fanocracy Publishes Today: Your Human Connection in a Polarized, Noisy World

Today, the new second edition of Fanocracy is available in paperback, ebook, and audiobook formats! My co-author (and daughter) Reiko and I are...

What AI Can't Upskill For You, And What To Do About It

I’m speaking at HubSpot’s UNBOUND 2026 event in September. In my talk titled “The Fandom Playbook” I’ll be sharing ideas for how to create genuine...

Bunnies and Bees

Three years ago, we stopped mowing our back yard. In the Spring of that first year we just tossed a few native wildflower seeds here and there. Last...

Live Music Trends Defining Global Fandom in 2026

Regular readers know that I am a huge live music fan. As of this writing, my geeky spreadsheet says I have seen 1,082 live shows since I was 15 years...

Order your copy of Fanocracy today!

Hardcover, e-book, and audiobook versions available.

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"The most wonderful aspect of David and Reiko's book is how wide-ranging the examples are; nobody can claim fanocracy does not apply to their line of work. When Andy and I started OPEN cycle, our goal was working hard to stay small. That meant we only had time to do what was critical: Product development, taking care of customers, and not much else. Despite foregoing all other 'essential' activities, OPEN is way more successful than we ever thought possible. By talking to our customers so much, we unwittingly created a fanocracy and let me tell you, not only is it the most successful way I’ve ever set up a company, it’s also the most fun.”

Gerard Vroomen
co-founder of OPEN cycle and Cervélo Cycles