I love this quote from Kim Gordon, founding member of the band Sonic Youth: “People pay to see others believe in themselves”. Gordon, as one of the...
Korean pop music is a global phenomenon with bands racking up billions of YouTube views and creating massive fandoms. Into the mix comes MAVE, a...
I was fascinated by a little robot working away at the British Airways lounge in Boston. What a great example of how Artificial Intelligence and...
Apparently, the Baseball World Series begins tomorrow. I had to go to the Web to learn which teams are playing this year – it’s the Diamondbacks vs....
More than 11,000 fans gathered in Boston for the annual HubSpot INBOUND conference in early September with another 100,000 participating virtually. I...
Sometimes, the best way to build fans is to deliver your product with thoughtful packaging and a few bonus items. This past weekend, I received a...
After their electrifying Rock Cellos performance of A-ha’s Take on Me at America’s Got Talent: All Stars “best of the best” competition which aired...
Have you been following the introduction of Max, the rebrand of HBO Max? It’s crazy! Parent company Warner Bros. Discovery took a decades old brand,...
Doing what everybody else does won’t build fans. Being like the other guy but faster, cheaper, shinier won’t build fans.
Hardcover, e-book, and audiobook versions available.
Gerard Vroomen
co-founder of OPEN cycle and Cervélo Cycles