Throughout 2020, I’ve talked a great deal about the ideas in my Wall Street Journal bestselling book Fanocracy: Turning Fans into Customers and...
Everyone and their grandmother wants to learn about influencer marketing — in 2018, people searched for the term “influencer marketing” 61,000 times...
Yesterday afternoon, the political world was waiting with anticipation to learn who presumptive Democratic candidate Joe Biden would select as his...
Many organizations are helping their customers and the communities they serve during the pandemic. For example, I’ve seen local restaurants serving...
With the explosion of virtual events in the past few months, many people have asked me about how much it costs to produce a virtual event. I’m more...
Over the past several months, in-person conferences have completely stopped all over the world. Just like sports, music, and theater, the pandemic...
“Ugh, not another COVID-19 post.” Over the past month or so, we've been saturated with blog posts, email updates, website banners on how businesses...
Northern Lights? A beach with waves and the wind in a palm tree? Your logo? On a Zoom call? If you want to be taken seriously on Zoom, use a real...
Video is a fabulous way to build fans of your business. That’s especially true given the current pandemic when we can’t meet people in person. I’d...
Fandom isn't just for celebrities anymore. It can be rocket fuel for any business or nonprofit that chooses to focus on inspiring and nurturing true...
