2020 has been a challenge in so many ways. As we turn the corner into 2021, each of us has an opportunity to challenge ourselves to do something new....
As companies have pivoted from in-person events to virtual events in 2020, one of the most common questions I’m asked is how to drive social media...
At least once a week, somebody reaches out to me and leads off their question or comment by saying their business is different. Most marketers, CEOs,...
Throughout 2020, I’ve talked a great deal about the ideas in my Wall Street Journal bestselling book Fanocracy: Turning Fans into Customers and...
Everyone and their grandmother wants to learn about influencer marketing — in 2018, people searched for the term “influencer marketing” 61,000 times...
Yesterday afternoon, the political world was waiting with anticipation to learn who presumptive Democratic candidate Joe Biden would select as his...
Many organizations are helping their customers and the communities they serve during the pandemic. For example, I’ve seen local restaurants serving...
With the explosion of virtual events in the past few months, many people have asked me about how much it costs to produce a virtual event. I’m more...
Over the past several months, in-person conferences have completely stopped all over the world. Just like sports, music, and theater, the pandemic...
“Ugh, not another COVID-19 post.” Over the past month or so, we've been saturated with blog posts, email updates, website banners on how businesses...
