Fanocracy in Action

Post Pandemic, People Are Eager For Experiences

During the pandemic, fun experiences like an evening out or a visit to someplace new were either risky or impossible. Corporate events including...

Excellent Customer Communications from Cubby Oil & Energy

Last week, we received a letter from our home heating oil supplier, Cubby Oil & Energy. The letter was heartfelt, honest, and provided valuable...

How To Create a Memorable and Findable Product or Company Name

Naming is difficult! Finding that perfect company or rock band name; something to call your product or service; or a wonderful book title can take...

Your Passion Is Infectious

People are naturally attracted to those who are passionate about the things they love, and this passion builds fandom. Yet too few people share their...

Two Super Simple Actions You Can Do Right Now to Create Fans of Your Business

It’s increasingly clear based on my years of studying fandom that people are attracted to that which is personal to them. An athletic activity,...

Excellent Customer Service Is Also Excellent Marketing

When you can buy most anything you want online, the retailers who serve us seem interchangeable. But they don’t have to be. Recently I placed my...

Extreme Fandom

There are fans. There are super fans. And then there are the most ardent and extreme fans who live their life looking for opportunities to engage...

Creativity and Seeing Patterns

Applying creativity helps builds a unique and sustainable business, one whose products and services people will be eager to buy. Being creative is...

When Fandom Turns Into a Cult

I’m fascinated by the fine line between what I call a Fanocracy and a cult. A Fanocracy is when people are attracted to a tribe of like-minded...

New Documentary Short re:connection Explores Video in a Virtual World

I’m super excited about the release of the short documentary film re:connection. I’m featured in the 15-minute film along with neuroscientists,...

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"The most wonderful aspect of David and Reiko's book is how wide-ranging the examples are; nobody can claim fanocracy does not apply to their line of work. When Andy and I started OPEN cycle, our goal was working hard to stay small. That meant we only had time to do what was critical: Product development, taking care of customers, and not much else. Despite foregoing all other 'essential' activities, OPEN is way more successful than we ever thought possible. By talking to our customers so much, we unwittingly created a fanocracy and let me tell you, not only is it the most successful way I’ve ever set up a company, it’s also the most fun.”

Gerard Vroomen
co-founder of OPEN cycle and Cervélo Cycles