Fanocracy in Action

The New Competitive Advantage

The new competitive advantage isn’t found in the next social platform or the latest life hack. Hiring the viral influencer of the moment to send an...

What K-pop Teaches About Fandom

If you’ve paid attention to global music trends over the past decade, you’ve seen a wave of Korean pop on the charts, playlists, and social media...

AI Book Trailer for Marketing Lessons from the Grateful Dead

Today is the publication date for the paperback edition of Marketing Lessons from the Grateful Dead! Books are now shipping from retailers like...

Pulling Back the Curtain to Show What Happens Behind-the-Scenes

There’s something fascinating about stepping behind the velvet rope and seeing what most people never do. Behind the scenes experiences and images...

The Fandom Playbook: My New Book and Companion AI Chatbot

Over the past several months, I’ve been working on a secret book project— The Fandom Playbook: Building Your Human Connection in a World of Digital...

From Transaction to Fandom

Most people inside companies think their job is to facilitate transactions with customers and to do so at as low cost as possible. However, there is...

Once You Put Your Product or Service into the World, it Belongs to your Fans

Some companies are so focused on telling customers how to enjoy their products and services and art, they miss the fan-made culture that has...

The Simple Professional Services Website Makeover That Creates Fans

If you are an independent professional services provider, I suggest you consider rewriting your website in the first person. Doctors, lawyers,...

In Real Life

It’s peak summer season in the Northern Hemisphere and people here in New England are giddy with the excitement. The short summer season means...

The Ham Whisperer of Rome: How Stefano’s Honest Videos Won the World’s Heart

Last week in Rome, I met Stefano Paciotti and his family at their fabulous gourmet food shop in Rome, located close to Vatican City. I was eager to...

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"The most wonderful aspect of David and Reiko's book is how wide-ranging the examples are; nobody can claim fanocracy does not apply to their line of work. When Andy and I started OPEN cycle, our goal was working hard to stay small. That meant we only had time to do what was critical: Product development, taking care of customers, and not much else. Despite foregoing all other 'essential' activities, OPEN is way more successful than we ever thought possible. By talking to our customers so much, we unwittingly created a fanocracy and let me tell you, not only is it the most successful way I’ve ever set up a company, it’s also the most fun.”

Gerard Vroomen
co-founder of OPEN cycle and Cervélo Cycles