Fanocracy in Action

Excellent Customer Service Is Also Excellent Marketing

When you can buy most anything you want online, the retailers who serve us seem interchangeable. But they don’t have to be. Recently I placed my...

Extreme Fandom

There are fans. There are super fans. And then there are the most ardent and extreme fans who live their life looking for opportunities to engage...

Creativity and Seeing Patterns

Applying creativity helps builds a unique and sustainable business, one whose products and services people will be eager to buy. Being creative is...

When Fandom Turns Into a Cult

I’m fascinated by the fine line between what I call a Fanocracy and a cult. A Fanocracy is when people are attracted to a tribe of like-minded...

New Documentary Short re:connection Explores Video in a Virtual World

I’m super excited about the release of the short documentary film re:connection. I’m featured in the 15-minute film along with neuroscientists,...

Don’t Annoy Customers With Stupid Surveys!

What’s the deal with so many companies sending surveys after you interact with them? In the past few days, I’ve been hit up for “my opinion” from...

A Wine that Invites Customers to Become Fans

My friend Colin Warwick emailed recently to share his excitement about a wine: “This wine bottle has a peel off token that invites you to become a...

The Incredible Power of a Simple Gift

In our fast-paced digital world, we are constantly bombarded with offers, opportunities, and opinions. The cluttered nature of the digital age means...

Why I Love Lately AI to Autogenerate Social Posts

Less than five minutes into a demo by CEO Kate Chernis Bradley of the Lately artificial intelligence platform for creating social media posts, I knew...

Elegant Ways to Create Calls-to-Action in Clubhouse and on Podcasts

Audio social media is booming. New podcasts are started every day and established show hosts tell me their listener numbers are rising. At the same...

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"The most wonderful aspect of David and Reiko's book is how wide-ranging the examples are; nobody can claim fanocracy does not apply to their line of work. When Andy and I started OPEN cycle, our goal was working hard to stay small. That meant we only had time to do what was critical: Product development, taking care of customers, and not much else. Despite foregoing all other 'essential' activities, OPEN is way more successful than we ever thought possible. By talking to our customers so much, we unwittingly created a fanocracy and let me tell you, not only is it the most successful way I’ve ever set up a company, it’s also the most fun.”

Gerard Vroomen
co-founder of OPEN cycle and Cervélo Cycles