Fanocracy in Action

Once You Put Your Product or Service into the World, it Belongs to your Fans

Some companies are so focused on telling customers how to enjoy their products and services and art, they miss the fan-made culture that has...

The Simple Professional Services Website Makeover That Creates Fans

If you are an independent professional services provider, I suggest you consider rewriting your website in the first person. Doctors, lawyers,...

In Real Life

It’s peak summer season in the Northern Hemisphere and people here in New England are giddy with the excitement. The short summer season means...

The Ham Whisperer of Rome: How Stefano’s Honest Videos Won the World’s Heart

Last week in Rome, I met Stefano Paciotti and his family at their fabulous gourmet food shop in Rome, located close to Vatican City. I was eager to...

The Neuroscience of Fandom

When we’re near people we trust, when we are with our tribe, a personal connection develops. This is a survival technique developed over thousands of...

Bots Don’t Build Fandom. People Do.

When everything is all AI and digital and bot, a genuine human connection is a great way to build fans.

Gamify Products and Services to Create Fans and Grow Business

Like millions of others, I have a “collector gene” (my wife Yukari would call it a disease). I get excited about checking things off lists and,...

Trader Joe’s Mini Tote Bag Drop Drives Passionate Fandom

Trader Joes, a chain of grocery stores offering unique and interesting products often under its own brand, has legions of passionate fans. Many...

The Power of Humanity in Our AI-Driven World

A year ago, I discovered the thriving Lindy Hop dance community in the Boston area where I live and I dove into the deep end, taking group and...

Your Organization’s History As Content Marketing

I love when history merges with marketing! Last week I visited the 117-year-old Carnation Farms in Washington state. The organization celebrates its...

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"The most wonderful aspect of David and Reiko's book is how wide-ranging the examples are; nobody can claim fanocracy does not apply to their line of work. When Andy and I started OPEN cycle, our goal was working hard to stay small. That meant we only had time to do what was critical: Product development, taking care of customers, and not much else. Despite foregoing all other 'essential' activities, OPEN is way more successful than we ever thought possible. By talking to our customers so much, we unwittingly created a fanocracy and let me tell you, not only is it the most successful way I’ve ever set up a company, it’s also the most fun.”

Gerard Vroomen
co-founder of OPEN cycle and Cervélo Cycles