About David & Reiko

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About David

David Meerman Scott is an internationally acclaimed business strategist, entrepreneur, advisor to emerging companies, and public speaker.

He is the Wall Street Journal bestselling author of ten previous books, including The New Rules of Marketing & PR (now in a 6th edition and available in 29 languages), Marketing Lessons from the Grateful Dead, and The New Rules of Sales & Service. In his spare time he surfs and travels around the world for great live music.

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About Reiko

Reiko Scott earned her neuroscience degree from Columbia University and is now a medical student at Boston University School of Medicine.

In her spare time she writes and publishes fanfiction based on her favorite fantasy worlds.


David Has Been to More Than 750 Live Music Concerts

David (right) at Dead & Company Playing in the Sand in Riviera Maya, Mexico on January 19, 2019.

David has forged deep, life-long friendships with those who are as passionate about live music as he is. Fanocracy is about the success that comes with developing passionate fans of your business. You are much more likely to do so when you have a deep understanding of fandom culture yourself.

Photo: Jay Blakesberg

Reiko Loves to Cosplay at ComicCon

Reiko (center) dressed as Badb, one of the three forms of the Morrigan, Celtic goddess of war, in The Wicked + The Divine.

Exposing ourselves to people who share our interests leads us to live happier lives. When you can introduce your fandom passions and you bring in others who are completely different from you and they become fans, you create an ideal environment—a place where great things happen.

Photo: Jamie McKelvie

“The single most important force in my business is the relationship that I have with my fans. Yes, singing ability, songs, and industry support help tremendously, but the direct fan to artist friendship is the most coveted tool in the equation. Fanocracy truly emphasizes the importance and how-to’s that are necessary to maximize that all important friendship. I just read it, it’s FANTASTIC.”

Ronnie Dunn
Brooks & Dunn

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