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Fanocracy: How to Turn Fans into Customers and Customers into Fans is published by Portfolio / Penguin Random House and is available in hardcover, e-book, and audiobook versions.

Start Creating Your Fanocracy Today

Fandom isn’t just for actors, athletes, musicians, and authors anymore. It can be rocket fuel for any business or nonprofit that chooses to focus on inspiring and nurturing true fans.

What are you waiting for?

Read the first chapter

“In our three decades advising tens of thousands of CEOs and executives, I've learned that most spend too much time internally. A focus on the customer is THE essential component for scaling up to build an industry-dominating organization. In Fanocracy, David and Reiko offer surprising insights into how to put the needs of people ahead of all else, so that your customers become passionate fans of all you do.”

Verne Harnish
Founder of Entrepreneurs’ Organization (EO) and author of Scaling Up

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